What is direct mail marketing?
Direct mail marketing is a strategic marketing technique that entails sending promotional mail to your existing clients and a list of prospects.
Direct mailers need to have is something identifying you or your business, a call to action (CTA), and a way for your customers to contact you. The rest is up to you. Get as creative—or as minimal—as you like. We can help!
65 Percent of Millennials Pay Attention to Direct Mail Advertising USPS
Mail isn't just for older generations. In fact, millennials are more likely than Boomers and Gen Xers to bring marketing mail into retail stores, go online because of direct mail marketing, shop at stores that advertise through the mail, and purchase items featured in direct mail marketing.
That's more than the number of people who visit a website, follow brands on social media, or subscribe to receive emails.
One study, "The neuroscience behind the response-driving power of direct mail" found that:
Direct mail generates a motivation* score that is 20 percent higher than digital media.
Direct mail was found to require 21 percent less cognitive effort. That means your message is absorbed more quickly and effectively.
Brand recall was 70 percent higher among participants who were exposed to direct mail ads rather than to digital ones.
Services:
- Customized Mailers: Tailored designs and messaging to suit your specific campaign needs
- Targeted Audience: Utilize data analytics to pinpoint your ideal recipients for maximum impact.
- High-Quality Printing: Ensure your mailers are visually appealing and professional.
- Mailing List Management: Keep your recipient lists up-to-date and accurate.
- Postage and Delivery: Handle the logistics of postage and timely delivery.
- Personalization: Add a personal touch with individualized recipient information.
- Call Tracking and QR Code Analytics : Monitor the performance of your direct mail campaign with detailed analytics.
- Cost Efficiency: Maximize your return on investment by targeting the right audience.
- Compliance: Ensure your direct mail campaigns adhere to all relevant regulations.
- Creative Services: Assistance with content creation, graphics, and layout design.
