Market: Real Estate
Product Use: Incentive Gift
Promotion: A high-end resort selected the Atlantis Mesh Beach Tote as an incentive gift for the visitors who attended their timeshare presentations. The resort filled the tote with sunscreen, lip balm, a towel, and a packet of timeshare information in return for 90 minutes of their time. Visitors used the totes while on vacation, creating a buzz about the timeshares that enticed other visitors to attend the presentations.
Source: Gemline