Description: Rumba Pen
Industry: Automotive
What it was purchased for: An automotive supplier wanted to make their name visible in automotive stores around the country.
How it was distributed: Pens were left at the stores by sales reps on calls.
Result or ROI: Stores were very pleased to have a supply of pens and the parts supplier was pleased to have a nice pen made with their PMS colors that wrote well to use as mass advertising.